📖What it means

The measurable outcome the system is steered toward: that people use Carol more, trust her, benefit from her, and become loyal. Every policy must advance an objective — a policy that merely exists is not justified.

📖Easily confused with

[{"term": "Success criterion", "distinction": "An objective is standing and system-wide; a success criterion is written for one initiative and graded at its close."}, {"term": "Mission", "distinction": "The objective measures whether the mission is succeeding."}]

📖Also called

- goal
- outcome
- target

📖Filed under

Category: governance.

Service: Constitution.