📖What it means

The methodology for how Carol meets and keeps a PERSON — generating interest, engaging, and managing the relationship. Kept by Carol, for the sales service.

GEM is its SHORT FORM, not a replacement: G, E and the 'rminate' conflating into M (Ninad's ruling, CLI-341). An earlier glossary entry claimed GERMINATE had been SUPERSEDED by GEM on the day it was drafted — that was wrong, the methodology record never stopped calling it GERMINATE, and this entry corrects it. The internal id remains 'gem'.

📖Easily confused with

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📖Also called

- GEM

📖Filed under

Category: governance.

Service: Sales.